SOCIAL MEDIA
Humber Esports
Who
Humber Esports is a collegiate esports program at Humber Polytechnic. They have multiple competitive teams, events, productions and a large student team.
Platforms
Twitter, Instagram & YouTube
Role
Lead marketing and social media team after team restructure.
Tasks
Copywriting
Campaign organization for team coverage, events and partnerships
Growing the Humber Esports brand
Regular collaboration with design and content team
Serenity
Who
Serenity is a team in the official Riot LCS Game Changers program. The program is to give opportunities to women and marginalized genders in the gaming and esports industry.
Platforms
Role
Created the brand and lead all social media posts and campaigns
Tasks
Design logo, brand identity and voice
Copywriting, campaign organization of player coverage, matches and giveaways
Created, designed and edited social posts including player cards, interviews and short form video content.